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Modern work runs on outdated scaffolding. 

We help humans stay coherent in the chaos. 

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The Meaning of "Behaving Badly"

What We Really Mean When We Say It

"Behaving badly" is what humans do when the system stops making sense. It’s the workarounds, coping moves, role-shifting, emotional duct tape, and quiet shapeshifting people use to survive outdated structures. It’s not rebellion. It’s adaptation.


Humans aren’t broken.
The scaffolding and operating system we’re working inside is.

BBHQ helps people see the truth beneath the absurdity so they can reclaim clarity and coherence again.


"Behaving Badly Better" means seeing the real forces shaping your behavior, noticing how systems distort your instincts, and choosing responses that reflect who you are at your core rather than what the environment pressures you to perform. 

Reclaiming the Human Side of Work

We are a satirical research and publishing studio, and home of the BBHQ Coherence Institute™. We investigate how old operating systems, outdated norms, and system logic shape human behavior. Then we turn those insights into reports, stories, labs, and tools that help people reconnect with themselves and each other.

Find out more

What We Do

We show you what’s really shaping behavior at work

Most people think their struggles mean something is wrong with them. We show you what’s actually happening around you so you can finally understand what’s happening inside you. Through humor, behavioural science, and real-world field research at the Bureau of Behaving Badly, we reveal:


• the hidden logics driving modern work
• why systems create absurd behavior
• where coherence breaks down
• how humans find their way back to what matters


Restore your internal alignment & external expression

Modern work accelerates faster than people’s internal compass can track.
We help people stay grounded, think clearly, and show up with integrity 

in environments that never stop shifting.

At the BBHQ Coherence Institute™, we teach The Reclaim Method™,
a practical operating system for navigating change with clarity, 

coherence, and confidence.


Coherence Intelligence™ (CQ)


Alongside emotional intelligence, people now need 

Coherence Intelligence, the ability to stay anchored in who they are while navigating shifting expectations and competing demands.


Coherence happens when your values, thoughts, and actions line up. 

We help people make small, intentional shifts that keep them steady 

and connected to what matters most.


Our labs and tools blend humour, human-systems insight, 

and reflective practice so people can see themselves clearly, read their context accurately, and make choices that reflect who they truly are.

Apply Insight to Change

 When people understand the patterns shaping behavior, they create workplaces that make more sense for everyone.


We turn insight into practical shifts in communication, expectations, norms, and habits so culture change becomes something 

you can actually feel, not just talk about.


Through BB Publishing and the Coherence Institute, we transform workplace investigations into tools, reports, labs, and resources that spark clearer conversations, healthier teams, and human-first leadership.

Read our First Field Tale

Who Ate My Muffin?

Start your BBHQ journey with our first Field Tale. 

A true story disguised as a modern parable about reactivity, trust, 

and the tiny misunderstandings that send teams spiraling.

It’s a quick, witty read and it’s free for subscribers.


Subscribe to get instant access to the Advance Edition.

Read the Tale

Subscribe to The Deep Dive

Join our circle of curious humans exploring why we behave the way we do at work and how to do better. Each edition blends satire and insight from Behaving Badly HQ, helping you laugh, reflect, and evolve.

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How to Connect

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The Bureau of Behaving Badly

Vancouver, BC, Canada

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BBHQ™ and Behaving Badly HQ™ are trademarks of The InSpark! Group Inc. 

All rights reserved. © 2025 

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